The best way to buy a book is to put on your best and most comfortable pair of shoes, walk (take an umbrella if necessary) to your local independent bookstore and check the shelves. If the book you’re looking for isn’t there, order it from the book-lover at the counter. Chances are they own the store and you will get service far beyond what you’ve gotten used to shopping at one of those places everyone knows the name of. It may take a couple of weeks for the book to come in, but in the meantime you will get to experience the feeling of anticipation, something that has become so rare in the immediacy of our culture, we have all but forgotten the sweetness of it. The added sweetness is having that anticipation satisfied with the book finally in your hands: paper, ink, texture, scent. You could almost eat it, it smells so good.
Independent bookstores are dropping like flies, current characters in an old story: chain store advertises widely, fills the collective imagination with logo and slogan, drives consumers to one of many locations, sells at a cheaper price, starves Mom and Pop’s shop down the street. The real shame is that as we lose our independent bookstores, we also lose specialization, author readings and literary fairs. Just as we all get lost in the maze of aisles and multiple levels in the big store, so these cultural events are lost in the program of buy, discount, buy.
With your best and most comfortable shoes on, who minds a walk to three different independents – one for the travel guide to Paris, one for the new illustrated Marie-Louise Gay book for the nieces, one for that rare first edition of Zarathustra? Maybe you’ll even have a chat with the proprietor about what new poetry book just came in. It might cost a buck more than the discount rate on Amazon, but you’ll have had a day of pleasure, walking in the rain with your best and most comfortable shoes on. You’ll have something to look forward to after next payday, you won’t have to pay with your credit card, and if you sign up for the store’s mailing list, you’ll be personally invited to the author reading they are hosting in September. If this sounds at all unattractive, perhaps you just need a new pair of shoes.